The questionnaires were developed on line using QUALTRICS questionnaire designing software and using zip code of 06338 and 06339 of Ledyard in Connecticut where the Foxwoods Resort casino is located. The QUALTRICS research suite agreed to distribute 500 questionnaires using both face-to-face interviews and postal distribution from 24th April to 20th May 2010. The researcher trained face-to-face interviewers prior to actual survey was conducted.
In order to increase a response rate, the researcher decided to conduct 300 face-to-face interviews divided into two groups by morning and evening visits and evening interviews were far more successful than morning visits. In addition, 200 postal questionnaires were distributed. As a result, only 42 completed questionnaires were returned by post and 214 questionnaires were collected through face-to-face interviews.
6 returned questionnaires were not properly completed, therefore total of 250 usable questionnaires were used for the research. SPSS 12.0(frequency, factor analysis, etc.) was used to analyse the collected data. An exact response rate could not be calculated due to the researcher’s lack of direct control over the entire survey distribution process, although it is reasonable to determine the response rate to be 52%.
The sample seemed to cover sufficiently diverse residents and properties as planned All model constructs were measured using multiple items(Churchill 1979). All perceived impact items were operationalized on a 5-point strongly disagree-strongly agree scale. The following data analysis procedures were used to examine residents’ perceptions toward social and economic impacts of the reveled casino.
First, descriptive statistics were used to examine the socio-demographic characteristics of the data such as age, gender, education, marital status, casino employment, homeownership and provide brief summaries about the collected sample. Secondly, a principal component analysis(PCA) with varimax rotation was applied to 22 perception items in order to evaluate residents’ perceived benefits and costs of casino establishment in Ledyard. Individual variables with a loading above 0.40 and factors with eigenvalues greater than 1 were retained